If you're reading about the founder of a company, chances are you're reading content marketing for that founder's company.
If you're listening to a podcast with a company founder as a guest — you're listening to content marketing.
If you're attending a free event, webinar or watching a youtube video where company founders are talking about stuff — you're watching content marketing.
I'm not saying this is bad. Content marketing basically converts at some rate relative to the value that consumers get from it so there is some merit to that. As long as people realize what their consuming, seems fine.
If you're listening to a podcast with a company founder as a guest — you're listening to content marketing.
If you're attending a free event, webinar or watching a youtube video where company founders are talking about stuff — you're watching content marketing.
I'm not saying this is bad. Content marketing basically converts at some rate relative to the value that consumers get from it so there is some merit to that. As long as people realize what their consuming, seems fine.