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by forrestthewoods
3387 days ago
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My industry is premium video games. But a lot of my industry friends are in the mobile f2p world. According to them not only is Facebook a clear return on investment it's by far the best. No other advertising platform comes close in efficiency. Successful games can achieve a user lifetime value (LTV) in the range of $5 to $10. Which lets them turn on a firehouse of advertising money. If user acqusition costs $4/user but their LTV is $8 that's a good deal! I'm somewhat with you. I also block all the ads. And I'm not a fan of the vast majority of f2p games. But the proof is in the pudding. It works and businesses are highly profitable off the back of Facebook advertising. <shrug> |
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