Because they are traits [1], not interfaces, and they also have some features from type classes [2].
When you create a class in an OOP language, you have do declare all interfaces it supports, and provide implementations for them (or mark the class as abstract). In Rust's case, you declare the data separately as a struct declaration, and then implement the traits you want in impl declarations. You can also implement traits for other traits, or for types from other modules, including the standard library.
Finally, compared to traditional OOP interfaces Rust's traits can require static functions in addition to instance methods and they can also implement methods with an overridable default implementation.
Ah, I read the Wiki article and my impression of traits was "interfaces with implementation" and as far as I could tell, Rust traits have no implementation, they 'need' impl(emendations) so they seemed more like interferences to me :)