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We believe that engineers should have access to deploy, manage and ultimately own their own deployments. This fundamental change is more commonly known as DevOps. In our interviews with over 100 enterprise companies, before we even incorporated the company, we observed a strong desire for teams to move in this direction. While we are aware there are many laggards, we’re making a bet, with Armory, that companies must move in this direction or die.

That said, it’s an immense challenge working with the F100, which for some, don’t want to move in this direction yet. We’ve chosen not to focus those laggard companies. Even within our current focus, we’ve found that we actually can’t hire fast enough to support new customers who want to truly enable their deployment teams. And yes, it’s very much a “Wicked Problem” to solve but we’re hoping that with Spinnaker and market pressure it helps loosen those roots.