Musk announced couple of days ago a plan to send tourists on a sightseeing trip around Moon. And not as some hypothetical plan, but in a sense that the said tourists have bought the tickets.
Now, with their track record it looks like it's probably going to take 2x more time than the announced schedule says, but on the other hand, 2x is quite much sooner than 'never'.
There have already been tourist flights to space (eg ISS), plus Virgin already has deposits on suborbital flights. So I would argue the door is open and there's money to be made.
Perhaps the winged approach is not optimal for orbital missions, like to the Virgin hotel, but I can't see why they would turn down scores of paying suborbital trips, for which wings probably make a lot more sense. They might as well keep up the SS2 path to finance the higher goals.
Now, with their track record it looks like it's probably going to take 2x more time than the announced schedule says, but on the other hand, 2x is quite much sooner than 'never'.