[hinfaits]

I think a more apt description would be Snapchat was not designed for broadcasting. I wouldn't write it off because it wasn't meant for a purpose, or because its primary use is for interaction with real life friends/acquaintances/family.

Somehow it has become a platform where fans interact with public figures. You could argue Snapchat is a strong platform as it's gained traction even though the user needs the extraneous (and sometimes difficult) step of finding the username of someone they want to follow.

The article might be clickbait, but it looks pretty good relative to other Buzzfeed "pieces" I've seen before.