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by random28345 3391 days ago
> The original success of Netflix depended on being the first company with a fixed-price-no-ads streaming business model

Actually, the original success involved putting DVDs in mailboxes.

> I remember being astonished at watching a Netflix movie on my iPhone (when I was still an iPhone user) while riding a train in 2011'ish.

Right, but you're going to be equally astonished in 2017 if you don't get the same level of service from Prime Video, Hulu, HBO GO, YouTube Red, et. al. And in 2019 a YC company will offer a one-click media publishing company that will allow any random joe on the planet to publish a DRM-protected movie available through a world-wide CDN with a pay-per-view payment system.

In 2011 tech was a major differentiator, today not so much. Netflix is moving with the times, that's why they are offering original content instead of being content to provide a good platform to stream other people's IP.

> This answer is in the same category as "Actually, Google is an ads company". That is to say, it makes a plausible case but ultimately wrong.

https://qz.com/607378/were-live-charting-googles-first-alpha... (tl;dr: the overwhelming majority of google's revenue comes from ads)

1 comments

> equally astonished in 2017

> Prime Video, Hulu, HBO GO, YouTube Red,

So Netflix has a six year lead and attendant network effects in it's favor. If you don't believe me, I created a facebook clone in PHP last weekend which works just as well (or better) than the original Facebook. Do you want to join it?

> So Netflix has a six year lead and attendant network effects in it's favor.

I completely agree with you. I personally have a Netflix account, and do not subscribe to other services.

My point is that right now, today, this very instant in time, Netflix is not primarily differentiated on technology, but on having content that their subscribers want; that online video distribution is now a commodity.

> but on having content that their subscribers want

This is where we disagree. I don't even know what content Amazon or HBO or Hulu has at this point. Netflix has already made me a lifelong customer with their product and user-experience in the past 10 years or so that it'll take an earth-shaking difference in content for me to switch (or add) a second monthly bill for content. Netflix is part of social fabric (at least in the US). All of this was won by relentless focus on an excellent product and user experience... and perhaps only a middling content catalog.