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by digi_owl
3402 days ago
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And how many MBAs are "dreamers"? Then again, i don't think Jobs was much of a dreamer either, he was just damn good at talking the talk. If anyone was a dreamer it was Woz back then. Dreaming of having his own computer, dreaming about computers improving life for everyone, etc etc etc. Jobs are all about appearance. And not just visual. He had a near pathological loathing towards fan noise for example. To the point that one AppleII variant had problems with excessive heat buckling the logicboard and unseating components because he refused the engineers to install even the most unobtrusive of fans. I suspect we can see this in how he was quite hung up on the GUI but completely missed networked computers while touring Xerox PARC. |
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Job was all about design, and design for him went from the very simple, raw components to the final packaging and marketing. For him there was no boundary between engineering and design, between software and hardware, they were all part of the same product.
It's easy to dismiss his views as superficial, but when he wanted to have a board look a certain way, or for a case to be a certain size, he'd press for it. When there were technical problems that prevented that from happening he wanted to understand why. He wanted explanations, and he'd listen to them, then make his own judgement based on that information.
> ...but completely missed networked computers while touring Xerox PARC.
The Macintosh famously shipped with very high speed serial ports for that time, up to 230Kbaud, which was vastly faster than any modem or other serial device around in the 1980s. Why?
LocalTalk: https://en.wikipedia.org/wiki/LocalTalk
Apple may not have had Ethernet in their early computers, but they were absolutely aware about the importance of networking. Sending files from one Mac to another was as simple as plugging them together. While the Macintosh didn't have a lot of games, it did have multi-player ones over a local network long, long before Windows did.