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by idiot_stick
3392 days ago
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>How do you value that? It's a pair of glasses that stream video from a camera. I'm not saying it's not cool, but what is so crazy about it that it's hard to value? >What's that worth? If you're buying IPO shares and can't answer that question yourself, you're probably doing something wrong. |
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Consider that they are pretty indisputably the leaders in terms of shipping real, actual working AR on mobile -> https://youtu.be/Pc2aJxnmzh0
So "how do you value" the number one AR company on the planet having shipped their first hardware device that:
- Has sidestepped all the "glasshole" baggage of Google Glass
- Genuinely nice looking non "borg" styling
- Actually works as intended
- Masterfully executed on a unique and successful marketing rollout. I completely agree on your point that it's a "pair of glasses that stream video from a camera", the important thing is that they've built a whole distribution and demand system where that is actually something people want in large numbers.
So, compared to MagicLeap, HoloLens, etc. SnapChat is working from a "worse is better" standpoint where their v1 is horrible on a feature vs feature basis against the Hololens (and presumably whatever MagicLeap is going to ship).
But, I feel pretty confident in thinking that they're selling many more units of their Spectacles (at $129) than Hololens (at $3,000) and they're learning at a much faster rate.
The question is: What will Spectacles v2-v5 look like? At what point do they not need a mobile phone? At what point can they make phone calls? At what point do they get gestural support (another area where Snapchat feels like a leader on mobile).
It's hard to look at an early click-wheel, monochrome screen iPod and see a mobile phone ecosystem worth trillions of dollars and I think it's far from certain that Spectacles are the equivalent, but I think there is a real chance that is the case.