I wished people would use the word 'acquires' to describe those situations where a succesful start-up is bought by a larger company, not as a fig-leaf for dismembering a not-so-hot start-up or worse.
I feel like companies throw this around as a feelgood term to try and boost the esteem of the team after a liquidation.
For the founders it boosts their profile with one last feature on Techcrunch & in their resumes for the next job by touting "acquired by X" when in fact it was liquidated to X as a fire sale.
For the founders it boosts their profile with one last feature on Techcrunch & in their resumes for the next job by touting "acquired by X" when in fact it was liquidated to X as a fire sale.