[gkya]

> their speech should be exactly as protected as Eich's!

Agreed. When I said their actions have nothing to do with free speech, I meant that they weren't confronting a free speech issue. They have the right to do what they did (IANAL, competition laws may apply, though I don't know much about American law).

> Let me also say it like this: who decides which speech is ethical or honest enough to be protected as free speech?

The only one who gets to moderate is the speaker themselves, and the listener. And my view is that OKCupid boggled here.

> You don't have to agree with what OKC did, like them, or even want to do business with them ever again. But you can't deny they're exercising their free speech and free association rights.

Ditto. But I also think that the companies should stay neutral, especially those who serve registered users, for they represent them in that using their service continuously may (and do) cause people to get labeled with the company's tendencies.