[intoverflow2]

>The over use of "Bigot", "Racist", "Nazi", etc completely devalue the words. They take away their power. 10 years ago nobody wanted to be called a Nazi but now people laugh it off. That's dangerous. We want to be be afraid of being called a racist. We want to discourage it.

Baffled me to watch Americans stumble into the exact same mistake the Brexit Remain campaign did. Calling people nazis and racists for having what they believe are moderate opinions does not make them sit back and re-evaluate it instead just solidifies their stance and they begin to shrug off being called racist.