[ThrustVectoring]

Uhm, they should restrict the ads embedded in that story in order to convince that partner to contribute content?

Like, if a LGBT organization wanted to give a television network the rights to air an Orlando Shooting documentary on the condition that they don't sell ads for conversion therapy in the middle, that's kind of their right to make that sort of offer. It's a very short distance from making those demands to the distribution side preemptively seeking out those sorts of deals.