[gydfi]

OK, but why should they? Prioritising one customer over another isn't good business sense, you're likely to lose the less loved customer.

[untog]

Because you're dealing with sensitive subject matter. Many news sites switch off or minimise advertising on controversial stories. There's no reason Snapchat can't do the same.

[deong]

In this particular case, you don't have a choice. If you run an NRA ad in Everytown's campaign, Everytown is the less-loved customer.

[mattlevan]

Why is that? Is Everytown's message so shoddy that it can't hold its own against a ten second NRA ad?

[deong]

It makes no difference one way or the other. The idea is that customer A doesn't want their campaign paired with ads from customer B. I don't care whether they're right or wrong in feeling that way -- they clearly do feel that way. So if you do it anyway, you are absolutely making a clear choice that you favor customer B.

That's my only point. There's no way to abstain and keep the goodwill of everyone.

[AcerbicZero]

Basically, yes.

[snsr]

> Basically, yes.

Maybe you should visit their site: http://everytown.org/who-we-are/

[memmcgee]

Why do you say that?

[dsfyu404ed]

Numbers have been crunched and conclusions have been drawn.