[shmerl]

This is also problematic in a digital store. Imagine someone from USA coming to Asia to buy a book, and they refuse to sell it, or require to charge more based on the citizenship and so on. It sounds ridiculous, but that's what happens in digital now both with regional pricing, and geoblocking. In short, applying physical geo based logic in the digital space can lead to unethical and ugly results, because of its non physical nature.