[pandesmos]

I worked for a major gaming company for almost a decade and based on that, I think it should be paid for by its corporate users.

Not from the angle of paying to use the service to tweet, but paying for access to tweetdeck. I know there are some fees associated with that, but from my understanding most of those revolve around "customization" and "reports". I think it should straight up be "if you want to see your mentions, you pay".

We dedicated multiple units of headcount in multiple departments. One department was treating it straight up as an additional contact channel and scheduled almost 24 hour coverage on it. One department devoted a whole TV to tweet deck to watch the various mentions. There were multiple instances where customer services issues were caught and handled before they blew up because we saw them emerge on twitter before we saw it on any of our internal tools.

This was especially true for regional/smaller issues. I was in the department with the TV for tweetdeck, and a phenomenal value came from being able to see the "burst flow" as an issue emerged. Each individual tweet wasn't really important, but flurries = issues that need to be addressed, and specific tweets can be dug into for specifics if needed.

I imagine this would be valuable to almost any "always on" type corporation, and there should be enough of them, doing well enough, that they could foot the bill.