[ncantelmo]

There are two sides to this: usability and revenue.

On the usability side, there's lots of room for improvement in terms of fostering meaningful discussion, which in turn would lead to stronger social ties between users. Addressing that issue would probably have to start with an effort to improve discoverability of accounts that engage thoughtfully with other users. So people who reply to tweets that earn hearts might show up in suggestions more often, etc.

I'd also work to discourage endless ICYMI repostings of big multimedia tweets and go back to a chronological timeline. If there's too much noise in a chronological timeline, that means too much clickbait/link spam is being posted, and that's the real issue.

From a revenue perspective, there are a bunch of options worth looking at: a Patreon model to encourage people with great insight to tweet more; more accessible paid analytics, baked right into the app that could help non-business users improve the quality of what they send out; an in-app store for subscribing to third-party add-ons.

Basically, at some point it's worth realizing that plenty of mobile users will spend some money for an improved experience. The constant focus on ad-based revenue makes money, but ultimately incentivizes the company to do things that make the overall product experience worse.