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by 1niels 3405 days ago
It's by Alex Blumberg, former producer on "This American Life" and "Planet Money" by NPR. He recorded the podcast while founding a podcasting company named Gimlet Media and it documents how he got started, chose a name, got investment, found a partner, and various other parts of being a startup. I'd highly recommend the podcast for its amazing story telling and its transparency in including details that most companies would prefer to keep secret.