[Arizhel]

The drivers aren't going to be hurt; half of them are already working for Lyft anyway (they have two phones, one for each service), so the rest will just move to the competition if Uber goes under, and they'll probably be better off for it anyway. Same goes for the developers; there's no shortage of jobs in Silicon Valley.

There is no way to change a company's internal culture from outside. The only thing you can do is punish it.