SEM. What? How? etc...

[Slmnhq]

Hi folks,

I'm currently working on marketing a silly little dating site (fonepong.com) and I need to get it some google love. Does anybody have any experience with promoting a non-content, entertainment application like this? Has anyone worked with an SEM consultant to increase traffic organically?

Thoughts? Tips?

Thanks!

[randfish]

I think the word you want is "SEO" (Search Engine Optimization), which refers to the organic side of search marketing. Although, technically, SEM should cover both paid (PPC) and organic, most folks use it to describe paid search exclusively.