| Hi Jordan, Thanks very much for your feedback! > Instead, if I have viewed the buying decision as affirmation of my identity, then I think I would have gone through with the purchase. I think this is a really valuable point and your suggested messaging feels on-point to me. Watch this space... > probably a testimonial from someone I would like to identify with This is something I'd love to include. I'm waiting for the first subscribers to get a couple of months under their belts and then I'll write to ask for feedback/testimonials. > I would go bigger on the monthly newsletter. It is not only a newsletter, but the membership of secret UK community of entrepreneurs, and other people who are trying to build and scale businesses. This is an interesting one. Should the project take off I think a members-only community discussion board (Discourse or similar) could be viable. That's not something I'd want to add until there were quite a few more subscribers though. In the meantime, I'll add more emphasis on the newsletter. One thought I had was that business leaders could submit recommendations for other great reads, which we could feature each month (with credits). Thanks again - your comment was really insightful. I'm glad the project struck a chord with you - hopefully we'll be able to tempt you back before too long! All the best, Hugh |