[hughtopping]

Apologies for the delayed response, and thanks very much for checking it out!

The idea is that the book is yours to keep at the end of the month and your subscription includes shipping the book to you. If you've already read the book then you can send it back to us and get a refund for that month (or choose an alternative title). We're hoping to avoid people having to send books back by focusing on books that have been published quite recently, ensuring that the probability a subscriber has already read the book is quite low. I'll have a look at the copy to make sure it's clear that you get to keep the book and don't have to send it back.

At the moment we're sticking to one title per month - we think that part of the value people will get from a subscription will be discussing the book of the month with others in their social/business circles. At some point if the subscriber base becomes large enough it would be interesting to see if we could move some of those discussions online with a subscribers-only forum or similar.