[alexandersingh]

Coming across the Lapka concept for Project Ara[0] made me realize that the problem was to market this as a "phone" in the first place.

Few people are willing to take the risk on a phone with an entirely new form factor, let alone an entirely novel premise, and no one would carry two phones around in their pocket.

It seems like they missed an opportunity to position this as a customizable mobile computing platform. Or perhaps they did and thought it was too niche.

[0] https://medium.com/@my_lapka/lapka-x-project-ara-78fc5fe9f50...