[lindsayrgwatt]

What about "Free Lunchers"? They think that it's a hot market so they can easily create a company and then flip it for some cash?

[Tichy]

Whereas you are in the market for the hard work, I suppose?

[lindsayrgwatt]

I prefer to think of it as being in the market because you've a passion to solve a problem. There's going to be hard work involved in solving a real problem that people are facing and solving it in a way that's pleasant for the average user.