[skierpage]

> I think only protocols could give some control to the users for the longest time.

They do. If you run your own web or blog server you can provide resources at HTTP URLs forever. The server cost is dropping to zero either by running it on your home router or paying pennies/free for a small cloud instance. The biggest expense is owning and maintaining a domain name forever.

If Upspin takes off, you could provide resources at Upspin file paths forever without needing your own domain.

The problem is people like social sites, most of us now expect to be able to like and share and comment on resources. So although I will consider Upspin as a way to provide pictures to friends and family who aren't on Facebook, I'm unlikely to ever stop also putting them in the walled garden on Facebook for the upvotes. And building a social protocol in which Facebook will give a damn competing with other implementations seems vanishingly unlikely right now.