[ben174]

The way I read this is "the service fee is a way to give us more money, so we have more money to pay to everyone who works for us". So then why not just raise your prices and pay your employees more?

If the service fee was split across everyone who participated in your individual transaction, I could understand. Otherwise this is just a way of them saying "a service fee is a way to tip the company, so we can maybe pay our employees more".

[timcederman]

Because their basic fee is just the delivery fee. They don't set the prices - the supermarkets do. The service fee is a consistent way for them to generate enough revenue to pay their shoppers and drivers, compared to the variability of user-provided tips before.

[edent]

That doesn't make much sense to me. There's no difference in labour cost for buying a single roll of toilet paper or a bottle of Champagne.

[LeifCarrotson]

Why isn't the delivery fee enough to pay for the delivery?