[mavelikara]

> The smart move here is to wedge. Pick fights that split the Republicans apart from each other

One of Sam's interviewees pointed it out too:

    What would convince you not to vote for him again?

    "If the Russia thing were true, I’d turn against him.  
    Why don’t y’all focus on that instead of his tweets?"
    

i.e. reframing the argument along themes that the opposition cares for (in this case, patriotism).