[joshmn]

This doesn't address, not to mention even attempt to fix the underlying problem. This just points fingers. You can say "shame on you, don't do this again" but it doesn't change the fact that (an) individual(s) thought their behavior was acceptable, tolerable, appreciated, appropriate...

Just PR as far as I'm concerned. A "yeah, you're right, we've been noted for this before; I (Travis) take responsibility, as it's my duty to ensure that all employees at Uber are treated with respect regardless of gender. I have put in place x and y program, with a required z course which, I believe, are necessary steps in the right direction in eliminating this at our great company" would suffice.

[Fej]

It is in Uber's best interest to cultivate a welcoming workplace. Uber has done some shady stuff but I don't think this one is just PR. If tons of people quit Uber because the workplace culture is terrible, they'll suffer brain drain.