[grzm]

I think this sentence is implying something much stronger than that:

It may even be viewed as a plus, influencing an American company to adopt Saudi values.

[mst]

I'm unsure what difference you see between "a plus" and "marginally positive" except I'm specifically pointing out it's probably a secondary consideration to profit.

[grzm]

Interesting take. The operative word for me is influencing. Thanks for pointing out in detail where you where getting your reading.