[ErrantX]

You know, I'm sure the Wakemate product is going to be stellar and really useful.

I can't help thinking they've made a mistake in their approach though - everything I have seen from them has promised more, even this which has actual "stuff" on show promises bigger and better.

They should have:

a) waited till they had the physical product reasonably ready for distribution before announcing. All the hype from the intial launch is lost now. And if they hit unseen snags there should have been open and running updates so people stayed with them.

b) the web stuff and the phone apps are great and useful - but that's stuff you can develop and iterate over time. What you need to do with a physical product (and I have bitter experience here!) is get the damned thing out the door and into the hands of your users. So long as they realise the web/app is a work in progress all will be fine.

[icey]

You're totally right - they're doing the exact opposite of "underpromise and overdeliver".