[csharpminor]

This predates #DeleteUber, and it's not only limited to the Bay Area. I've also observed this in Seattle, NYC, DC, Chicago, and to a lesser extent in LA.

The perception is closely tied to what people hear from drivers, constant negative media coverage, and being recognized as the epitome of a douchey tech company. Those three things combine to make using Uber distinctly un-cool in the eyes of many users. (Note that folks will use it anyway, but not talk about it.)