[rhizome]

To be sure, ethical consumer choices are a luxury and consequently you'll have to pay extra to make them.

If your only concern is the sticker price, then that is a ethical choice that you're certainly entitled to make, but that also necessarily involves a choice not to account for what goes into that sticker price (parallels with e.g. Walmart), and thus is a pretty limited principle. Possibly limited to the degree that it is actually merely self-serving.