[jacobzweig]

Just finished up my dissertation and I've been working on taking some of the deep learning and RL techniques I've used for my research to build something new.

We just launched Optimail (https://optimail.io) - it uses reinforcement learning to automatically optimize drip email campaigns.

[ezekg]

This is really cool, great job. Who is your target market? I've been (slowly) delving into machine learning/AI and found parts of your marketing copy hard to understand, so couldn't imagine somebody with a marketing background being able to grok it.

[brockf]

Hey thanks! I'm Jacob's co-founder at Optimail.

We only just launched yesterday, so I think we are still working to find that exact product-market fit. At the moment, however, we're targeting medium- to large-sized businesses that use drip email marketing campaigns, such as onboarding campaigns, lead nurturing campaigns, and retention campaigns.

Thanks for the feedback on the copy! If you are feeling extra generous and have a second, shoot me a PM and let me know what parts you found confusing. We want it to be accessible to non-technical marketers who might be using older software like Mailchimp, etc. (After all, a main benefit of using AI here is that you don't need to get into confusing automation-building stuff like multi-branching decision trees.)

[ezekg]

Sorry for the late response. I'm a developer and a few sections I had to Google definitions for were:

> Our suite of advanced analytics, including Cohort Analyses, Sequence Analyses, and Algorithm Metrics will unlock new insights in to your customers and campaigns.

> We use a combination of deep reinforcement learning and hierarchical Bayesian models to quickly and accurately learn about your customers and optimize your campaigns in real-time.

I think you could simplify those a bit, maybe hitting from a higher-level with a link to a more detailed explanation of how Optimail does its thing. I totally get the value in using these terms, but for the landing page I would imagine using simpler language may result in non-technical users being able to grok the benefits of your product a bit better.

[jacobzweig]

Thanks for the feedback - it's so hard to hit the right level of description. I'm definitely biased here after just leaving academia since I keep thinking "if we don't mention the hierarchical models they're going to think we're frauds!" - ha.

But you're absolutely right - our goal is to appeal to developers as well as marketing types, so perhaps this level of detail is just confusing and unnecessary on the landing page.

Feel free to shoot me a message if you have any other feedback - I really appreciate it!!

[ezekg]

Will do! Btw, I signed up yesterday and really like the look of everything! I'll try and give it a spin in the next month or so whenever I'm ready to set up a campaign.