[elliott34]

I have a lot of experience with this problem. The simplest way is via data munging in python/ pandas etc by finding what percent users convert/churn after doing an event N times within the first X days, and all the permutations thereof, using statistical tests around the change point. A more clever way is to use bayesian change point analysis.

The tricky thing is that these insights wind up being kind of obvious from the first analysis. You will find things like "users who use the software more are more likely convert." Other times these types of analysis will confirm what you already know. The tricky thing is making sure you have the right tagging/events and place to make sure you're getting at the right level of detail to get something worthwhile. It's very a much a garbage in garbage out type of thing.

[ahazred8ta]

link: http://oppsdaily.com/