[cyberferret]

I am guessing that the strong feelings may be to do with the outcomes of the company's bungling. After all, we are talking about people lives being in the balance here.

The constant sugar coating, avoiding, or plastering over of defective methodologies and processes can elicit these sorts of feelings - especially if the person suspects, or knows of issues that should be brought to light.

Its different say, in the case of a soda manufacturer changing the recipe for their best selling beverage. The faux outrage there is probably an overreaction. But if it is a car/aircraft manufacturer that knowingly builds vehicles with a known defect that can cost human lives? Well, then, I think the outrage is justified. I think Theranos falls into the second category.