[alehul]

This is likely more indicative of society:

A. Becoming more computer-literate and going straight to sites as opposed to always Googling it before clicking, even once familiar with the URL, which won't correlate to usage

B. Visiting the site enough for AutoFill to take effect, which is ever-so-slightly inverse in correlation in terms of search popularity to site popularity

Here's a FB-related search term people will still use, even with AutoFill for Facebook, as some evidence. The rise is a similar pattern, but lacking the major drop: https://trends.google.com/trends/explore?date=all&q=Facebook...

[nostrademons]

[facebook] was the most common search query when I was at Google (roughly the period covered by this graph), and [facebook login] would alternate between #2 and #3. Neither of your options seem likely at all to me - over the time I was there, I witnessed people becoming more likely to navigate to sites via Googling them rather than clicking, not less. The trend is even more pronounced with mobile, where basically nobody types in a URL, they use voice search and speak the name of the site.

I would bet on the Facebook mobile app being a major cause, though. Instead of hitting the web version at all, they're opening the mobile app.

[Waterluvian]

Do people really voice search for things like that? Aside from drivers going hands-free, I have never seen a colleague or friend use voice commands where it wasn't just for the novelty.

[nostrademons]

I do, and I've heard a bunch of my friends do it. On Android voice recognition is both fairly reliable and really easy, so why not?

[Waterluvian]

Yeah it absolutely is reliable and easy. I just haven't seen it catch on among my circles. Interesting.

[wutbrodo]

IME, the first people in my friend group who started doing it were the ones who weren't insecure about looking "uncool" (so a combination of unapologetic techies and people without low self-esteem). Afaict, that's the main reason that people don't use a feature that would otherwise save tons of time.

[genofon]

I'm not afraid of being seen as an uncool geeky, but I would never use it as I don't like to broadcast what I am looking for to all my neighbors, even when I am alone I prefer silence, typing now requires basically the same amount of time.

[prodmerc]

Yes, I like voice search.

I still won't use "OK Google", because it's the new Bluetooth headset, only douchebags use it in public. Come on Google, how much do you lose by allowing custom phrases?

[prodigal_erik]

More than one would be good, but it's probably hard to explain to layman how to choose a phrase for which they can create an accurate model that's so cheap it can run continuously.

[maverick_iceman]

Also consider that people are less likely to use voice search if they are around others. So that might explain why you haven't seen friends/colleagues do it.

[maverick_iceman]

I use voice search all the time, even in a desktop. It's much faster than typing.

[alehul]

With the native iOS app being released in 2012, the timeline would be perfect for that, yeah.

Does the mobile app take away that much usage from the web? I can see how it'll increase overall usage as people will use FB when they otherwise couldn't, but I imagine anyone who could be using it on a computer will still use the web version over a mobile app (web seems more functional, especially so with the recent Facebook/Messenger division).

[nostrademons]

A lot of workplace usage has shifted to mobile. Many workplaces will monitor all your Internet usage, and so once mobile became available, many people decided that rather than letting their employers know how much time they waste during the day, they'd use their own private Internet connection for that.

We saw a similar effect at Google with porn queries, particularly during the day. As soon as image search came to mobile Google, many porn queries moved to mobile; as of 2013 porn queries were twice as likely on mobile search as desktop.

[autokad]

80% of facebooks revenue comes from mobile, so i wouldnt be surprised if that contributed a lot.

however, i dont see how facebook being #2 and #3 among searches means anything against the fact that most people either dont close facebook or as soon as they type 'f' facebook.com is autocomplete. unless you get to see how many autocompleted hits they are getting, you are experiencing a selection bias

[deadowl]

Was that also the case with people googling google.com? https://www.google.com/trends/explore?date=all&q=google.com

[brockvond]

I agree with this... also the rise of predictive searching in browsers and the omnibar etc.

[perseusprime11]

Also, why would you search for facebook anymore since everyone knows facebook.com site at this point.

[jacquesm]

Because search is the new navigation, whether you like it or not.

[pizzetta]

Yep, it's the new navigation because of search noted above and because of typo squatters with malware.

[forrestthewoods]

Not on mobile. Not to launch an app.

[Frqy3]

I never type in URLs directly. It is either a single click on the menu bar/blank tab, or else I go via a search engine to reduce the risk of landing on a typo squatter.

[netsharc]

I've seen several ads on TV and billboards which just say "Search for $brandname $productname" instead of a URL.

[nerdponx]

If this were true, we'd see similar drops in other popular sites like Amazon and Apple and Google itself.

https://trends.google.com/trends/explore?date=all&q=facebook...

[brilliantcode]

This shows the underlying utility of Facebook compared to other tech giants distilled in to a really generic scenario.

- You go to Google to research what to buy.

- You go to Amazon to give Amazon your hard earned money.

- You go to Facebook to brag what you bought.

Yet the market cap of Facebook rivals those two with far less revenue and highest multiplier.

This cannot last.

[AnthonyMouse]

In theory the reason for this is that Facebook is "stickier" than Google or Amazon. If Google search isn't working for you, you can switch to something else in a heartbeat. If Facebook isn't working for you, you have to get all your friends to switch to something else before you can.

The problem is this is also going to be Facebook's downfall at some indeterminate future date. Because if some other social network ever becomes more popular than Facebook, Facebook is over.

[chongli]

if some other social network ever becomes more popular

This is why Facebook buys out anything new that looks like it might threaten Facebook's dominance.

[AznHisoka]

Most people can't switch from google to something else in a heartbeat...

we can email our friends, text them or meet them in the bar though.

[glibgil]

I cannot email my friends

[idiot_stick]

I'm relatively tech savvy, but I'm not sure my significant other would know where to go if Google was down. DDG or even Bing are not top of mind. What else is there?

[Filligree]

Not that it matters.

I can't be the only one who uses `httping www.google.com` to check if the internet is up?

[autokad]

bing is actually pretty good. sometimes google's selection bias to what it knows about me prevents me from getting to the results I want so i either search in incognito mode or search in bing.

[thehardsphere]

There's precedent for this: MySpace.

[Bombthecat]

It wasn't a social network though.

In Germany only bands add musicians used it.

No social pressure to stay at MySpace.

[thehardsphere]

It was a social network; just an inferior one to Facebook. They lost to Facebook because Facebook was a more pleasant site for social networking, which made it more popular.

If you were in Germany, you may not have seen this, because MySpace didn't enter Germany until 2006 or 2007. At that point, Facebook was already starting to beat them with new users. By 2008, the established user base of MySpace was fleeing in droves to Facebook. The network effects that would have created social pressure to stay actually caused it to collapse even faster.

There is nothing that would prevent this exact thing from happening to Facebook. If a better site were to come along (or if Facebook were to become vastly less competitive than they are now), the social pressure could actually cause them to collapse just as fast as MySpace did.

[adventured]

In fact it can last. Your information is wrong.

Amazon has a radically higher multiple than Facebook. About six times higher, being charitable with Amazon's flaky net income.

Facebook will hit $13 or $14 billion in net income for fiscal 2017. Explain to me how a 27 or 28 pe ratio is unsupportable when you're growing net income at 30% or higher.

Meanwhile Google is growing its net income at 18% with a PE of 30. A far more lopsided ratio than Facebook has now, and one that is going to get much worse in just the next four quarters.

So you're wrong on both counts. Facebook has the superior value proposition based on valuation to net income + factoring growth rate.

[brilliantcode]

please provide souces

[sqeaky]

I knew those people where out there, but there are almost as many people googling "google" as "youtube". Why? How many just want to get to google, and how many or doing something intelligent?

[nostrademons]

I used to think this was dumb as well, until I realized that if you type "google" into the address bar of Chrome, Firefox, or Safari (possibly IE too, I haven't used it since IE6), it runs a Google search. Nobody ever bothers with the .com anymore; why should they, when just typing the name of the site in will get to it? So a sizable number of people who go to Google Search get there by running a Google Search.

Also, a surprisingly large fraction of users cannot touch-type. They've been trained to go to Google to search, so they type in g-o-o-g-l-e-ENTER and get where they intended, and never notice the autocomplete suggestions showing up in the Omnibox or the fact that they could just type their whole query in and get answers.

[anxrn]

Agree. Another factor is mobile usage. The % of users that use Facebook _exclusively_ as an app is likely trending up as well.