[city41]

The problem is people can be an "asshole" with no repercussions and completely no way Google can stop them. Almost all business models rely on receiving payment before delivering product, simply because of the fact we can all revert to being assholes quite easily.

So Google and other companies that largely depend on online ads just have to accept the fact that some people are going to disable them. They have complete ability to do so and simply no way it can be stopped. It's inevitable.

If ad blocking becomes so rampant that businesses start to collapse, we'll likely see the internet really ramp up subscription models.