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by mirkules
3416 days ago
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Actually,the really creepy thing about Amazon is that if I use their iPhone app to browse for stuff I get ads on my Facebook account for the stuff I searched. Mind you, I am near tinfoil-level conscious of "cross contamination". I use Firefox on iOS for Facebook, and I never use it for any other browsing other than FB. My name is not my real name on FB, and it's written in a non-latin alphabet. I never discuss products on Facebook, and besides these events happen immediately after. I have no idea how Facebook is targeting me with Amazon ads for things I just browsed on the Amazon app. |
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If you're logged in during your browsing, Amazon knows who you are. If you're not logged in, they presumably have enough heuristics to estimate who you are (based on previous logins from the device).
I don't know about their current programmatic bidding capabilities, but even on their Facebook's normal self-serve platform you can be targeted specifically by email (there's a minimum audience size for pseudo-anonymity purposes, but it's only like ~20 individuals).
Edit: You can go here[1] to see the list of advertisers that currently have you in their audience lists for ad targeting. Currently mine has Amazon.com, Amazon.co.uk, one of Netflix's new shows listed, and some weird political thing that isn't even for the state that I live in.
[1] https://www.facebook.com/ads/preferences/edit/