If you mean that Wolfram advocates programmatic generation of structures, then that's true; the approach is very different though. These appear to come from a continuous optimisation process, i.e. starting with a "bad" design and iteratively tweaking it. In contrast, Wolfram tends to focus on discrete systems (e.g. cellular automata) and perform the search interactively, like a form of superoptimisation rather than numerical optimisation.
The examples I'd cite are from the 1990s, e.g. evolved antennas ( https://en.wikipedia.org/wiki/Evolved_antenna ) and integrated circuits ( https://en.wikipedia.org/wiki/Evolvable_hardware )