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> no person with style buys $300 jeans, they're basically a product targeted at insecure nouveau riche... just shop at H&M) Hi, I understand what you are trying to say here, but please consider investigating the world of apparel a little more deeply before making comments like this. H&M and similar fast-fashion companies are deeply involved in practices like blatant, continued design piracy from both famous and small, independent designers; as well as unsafe and exploitative labour practices, including in third-world countries. In addition, the clothes these stores produce are not very high quality and tend to degrade quickly, making them only useful for staying up-to-date with trends pioneered by the designers fast fashion brands mimic. Ethically designed and manufactured clothing that is of good value (ie lasts long) costs money to produce. $300 for a pair of jeans is very high, yes, but H&M is not the alternative I would recommend. I would also say that many people "with style" can easily and in fact viscerally tell the difference between a pair of H&M jeans and a higher-quality pair, and would not balk at paying that price for a piece of clothing, especially for a wardrobe staple like jeans. It is not a "nouveau riche" affectation as much as an appreciation for artistic vision, design, and craftsmanship. Of course personal income is a factor here and I'm not suggesting everyone should be paying that much for all the clothing they own. If you're interested in learning more about these topics, I recommend reading publications like WWD, The Business of Fashion, or The Fashion Law (though I am not vouching for their reporting and editorial stances in all cases). Consumer awareness of the nature of fast fashion is the only way I see for the fashion industry to move forward from these issues. |
when it comes to fashion, you're not meant to keep it for years...
A person with style wouldn't bother buying expensive jeans... you just need high-quality shoes and accessories the rest can be a plain t-shirt and H&M jeans... not sure where you're from and where you get your impressions... I'd say one thing about the fashion magazines, they basically do the work for their advertisers...
the consumer awareness... yeah good point but not really relevant in the context of the above story...