[dijit]

If your VP isn't trusting his technical directors to make appropriate choices when producing quality reliable software and infrastructure then I would say that is a problem with company culture.

I wouldn't have a problem selling the technical merits of a highly consistent database to a technical director. So everything else is moot to me.

I agree about the "bug" association, that is a negative stigma that I could see attached to it- but there are plenty of projects who have stupid names which pass by unnoticed.

take distro release names; Beefy Miracle.. Wheezy.. Natty Narwahl.

And these terms are used internally too. "Oh, that machine was running Squeeze and not Jessie which is why we can't install the latest gdb" etc;

You're giving this much more credence than it will have in real life.

[throwawasiudy]

Fair enough, we can disagree cordially on this one. I agree that it shouldn't matter but we disagree that it does.

The other names you mentioned have a more silly connotation then bad or gross but I understand your point.

I will still serve as an example of somebody that will avoid cockroach db due to name alone so there's at least one of us out there

[dijit]

Perhaps we can fork it, rename it and offer very expensive business class support so your VP can feel good about using "IronTardigradeDB" :)

[throwawasiudy]

I had the same issue with another tool I used called "agent ransack". The solution is simple, offer the same product with a different name to corporate clients. They have a different download called "file locator pro" that's literally exactly the same, without the bad name.

Guess which one we use in the office?