[Roelven]

This is an increasing problem in advertising everywhere. If we keep using attractive skinny people in our product shots, photo shoots and marketing communication, we will push a growing disconnect between that and actual, real people. When people can't identify (which is the initial goal of using people in your communication) with the messaging, they won't think it's for them.

[monkmartinez]

Fit, attractive people exist! "Actual Real" people? Do you mean chubby and out of shape? Or morbidly obese? Or what?

If you are referring to the fact that there are more fat people than skinny people, ok. Keep this in mind; that fact is not the fault of the people whom have managed to stay fit either by luck, genes, or hard work. People need to be honest with themselves and get their butts moving.

[rubyfan]

Yeah they are selling a lifestyle fix. It wouldn't be bad to get some normal people before and after photos. But the founders should be examples and they should live by their program and be an example for would-be customers.

My point was that the founders real personalities and story are absent and instead we see stock photos.