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My two cents(I've managed email campaigns to ~100k people): Sending one email per day to everyone is a lot of mail to be sending your users. You better have a really, really good reason to do so--and those emails better provide significant value to your users, otherwise they will opt out, possibly even report as spam. I don't know what business you are in, but only certain businesses can really get away with sending that much email--ie Groupon, Gilt, etc.--and that is because those emails provide a lot of value and meet a lot of needs. If you fall in the category of a business who can send that much email awesome! If possible I think it is best to use a tiered, opt-in subscription model. Some example tiers: "Daily Deals Beat", "Weekly Rundown", "2-Week Summary", and "Monthly Newsletter"(these names suck I know). You can present these options as part of the sign-up process, or better yet, when they click the sign up confirmation email take them to a settings to opt-in to the various tiers. This is also good to have as the landing page for when someone clicks unsubscribe in your email. Take them to this settings page where they can adjust the level of contact, or unsubscribe completely, that is right for them. If you are sending one message a day chances are you will have a lot of people hitting that unsubscribe link, and some might not want to totally discontinue contact so give them options to adjust as well as totally unsubscribe. Sidenote: Mediapost has an awesome publication called Email Insider, if you plan on sending that much email you might want to be reading this. http://www.mediapost.com/publications/?art_type=32&fa=Ar... |