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by callmeed
5870 days ago
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Over 90% of Etsy users are women. Their market isn't underserved by just eBay–but rather the entire web. My wife loves Etsy. She's tech-savvy, loves to craft, loves fashion, and loves to shop. My guess is they overcame the chicken/egg problem because a lot of their sellers are also buyers–which allowed rapid initial growth. Mix in some good PR, people complaining on Ebay forums, VC connections, and there you go. |
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