[brudgers]

100 hours of someone else's work means lots of my time coordinating and supervising it...and a non-trivial probability that I will not like what I get. I mean, my first thought regarding social media shares is that someone will just write a bot or outsource it to someone with a bot.

But again to the economics. There is an implication that the companies using the platform are doing so as an alternative (and perhaps not by choice) to capitalization. Betting (time or money) on an under-capitalized company is not the same as betting on a long shot (VC's bet on adequately capitalized long-shots).

Anyway, the proof will always be whether or not people adopt the platform.