[jsonne]

It's ambitious and I wish them the best of luck. However, as someone who has worked in the space, they're going to run into a very real problem that the textbook industrial complex maintains its stranglehold because of the very real financial incentives it gives professors etc. Add that in with the fact that content isn't all that expensive to create in the first place, getting students to adopt is expensive, and it's a very noisy marketplace, they're going to have an uphill battle.