[prats226]

+1 for manual instrumentation should be the exception, not the norm. However many time there is instinct to log everything that you don't pay enough attention to what one metric is most valuable to your business. And when you need it, its just too tough to get it + system slows down because of logging everything (if building inhouse).

Btw Autotrack is direct competitor to heap. How are you going to maintain differentiation? Or something for which heap gives 10x that autotrack doesn't?

[matm]

You alluded to some of this already, but automatically capturing everything isn't just a feature you can tack on to an existing analytics system. You have to rethink everything from the ground-up in order to support it (the client-side SDKs, the infrastructure, the tools to organize the data, the analysis interface, etc).

This becomes obvious when you try both products side-by-side (and I encourage you to do so!). I haven't come across a single customer who sees this as a viable substitute for Heap.

Also, collecting everything doesn't mean you should pay attention to every possible metric all the time. It just makes it 1000x easier to hone in on the right metric at the right time.

That said, this is an awesome GA extension, and philipwalton deserves a lot of credit for building it.