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by AbrahamParangi 3413 days ago
If the options are:

1. Public (online) discourse is vulnerable to manipulation by bad-faith actors (and this manipulation is impactful on a geopolitical scale).

2. The events of the US election and Brexit were symptomatic of unrecognized problems and unheard voices.

These ideas can both be true. Frankly, I find the notion that (1) isn't true too far-fetched to believe. It sounds like far too good of a business opportunity.

Running ads is a valuable activity not because every person who sees the ad becomes a customer, but because in aggregate x% of viewers will consider a purchase and y% will become good customers. Cambridge Analytica sounds to me like they're just applying the standard techniques of digital content marketing to a relatively unsophisticated realm (political advertisement).

2 comments

> Public (online) discourse is vulnerable to manipulation by bad-faith actors (and this manipulation is impactful on a geopolitical scale).

This is true, but it's not limited to the right.

Just one example, the Washington Post and other liberal papers reported that a Muslim-American Olympian was detained by customs.

https://www.washingtonpost.com/news/early-lead/wp/2017/02/09...

The fake part? They never mentioned that it happened in December.

1 has been true for a very long time, long before the internet existed, it's commonly known as astro turfing (https://en.wikipedia.org/wiki/Astroturfing), the wikipedia articles cites Shakespeare is the first known (albeit fictional) example. The approach was instrumental in preventing action on climate change.