True, but your own brand and storefront is very well established and respected for more than a decade. This makes the story entirely unrepresentative of what happens when developers in general quit the Mac App Store.
We started outside of the App Store because of its sandboxing restriction.
It's still 2nd to 3rd page of search results despite having some reviews and only a couple of competitors. So a considerable investment in SEO is required.
It's still 2nd to 3rd page of search results despite having some reviews and only a couple of competitors. So a considerable investment in SEO is required.