I recognize that review comes from two sources, direct through sales and indirect, through discovery. So I try to make sure discovery reaches people with the best material and spend the most money to move the most people, persuading them to pay along the path of least resistance....
it's unclear if you do not realize thousands of people make their living full-time as promoters on social media. They literally pay rent with money that was paid to them proportionate to their retweets. Or if this was hyperbole to underscore your disagreement with a freemium business model
...which is exactly what the WSJ has been doing.